Details
EXECUTIVE SUMMARY
This hands-on marketing course tackles several aspects of a company's marketing and promotion plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing and identifying target markets, and developing a strategic position for the company in order to implement the strategy. The course covers everything from the preparation and implementation of the marketing plan to measuring and evaluating the results of the organizational marketing efforts.
COURSE OBJECTIVES:
At the end of this course the participants will be able to:
Apply a logical step-by-step process to produce a sound marketing plan
Devise a marketing plan that builds on marketing audit findings
Use marketing audit findings to identify effective strategies and tactics
Develop the components of the strategic marketing plan
Identify and implement the different marketing warfare strategies (offensive, defensive, and flanking)
Targeted Audience:
General managers, Marketing managers, Product and sales managers, Market researchers, Planning managers.
